The idea of the ‘Post-Internet’ has mostly been associated with a specific aesthetic of irony and kitsch. In his research, Dr. Michael Waugh expands the term to reflect on contemporary identity in a world of where the relationship between young people and digital networks are increasingly intertwined. Analysing contemporary musical production, representation and distribution, he resituates ‘Post-Internet’ as a broader concept that embodies the lives of people operating on/offline simultaneously.
For his talk at the Sound Salon series, Dr. Waugh unpacks the impact of social media on today’s musical expression. Drawing on contemporary issues such as narcissism, oversharing, information overload and participatory culture, he explores popular musicians’ (and their labels’) increasing reliance on accessible/erratic social media personas, mysterious online treasure hunts and obligatory fan ‘engagement’. Focusing on contemporary hip-hop, he considers the rise of major label releases that are effectively a selection of hyped moments, designed to go viral and inspire memes for a brief-but-fruitful period. Is this of-the-moment music vacuous and worthless? Or does it acutely reflect a Post-Internet culture of ephemerality and self-curation?
Co-curated with Infinite Music author Adam Harper and academic Michael Waugh, the salons take the online sound and music database Post-Internet Sound, which Walshe launched with Holly Herndon in 2015, as a starting point. The sessions aim to fuel critical discussion on post-internet sound and music while exploring how the internet, and new technology more broadly, is shaping the field. The series is produced in collaboration with Brunel University, London.
