Somerset House launches LISTEN UP!

A transformative insight paper exploring the future of business events

Somerset House has unveiled its latest insight paper, LISTEN UP!, at a content rich launch event attended by leading figures from the corporate, creative and events industries. The paper examines emergent trends impacting the business events landscape; shedding light on the importance of generational diversity, hyperconnectivity, and the future of human engagement in an increasingly digital world.

The insight paper is the result of comprehensive research conducted in the autumn with corporate event planners and agencies. The findings of LISTEN UP! offer invaluable insights for designing events that resonate with today’s multi-generational, digitally integrated audiences.

The topline findings from LISTEN UP! were introduced by Somerset House’s Luci Sorrell, Head of Sales and Rali Nenova, Sales & Marketing Manager, before Peter Mandeno, Ph.D., Human Connectivity Specialist and contributor to the paper explored the critical role of trust and face-to-face interaction in building meaningful connections. Peter was then joined for a panel discussion by teams from emc3 and Word On The Street to give deeper perspectives and tangible advice on the future of events and engagement.

Somerset House launches LISTEN UP!: A transformative insight paper exploring the future of business events

Luci Sorrell comments: ’LISTEN UP! reflects our commitment to empowering the events industry with actionable insights and follows our Tribe & Trusted insights paper for those involved in brand experiences. As the Home of Cultural Innovators, Somerset House is proud to lead the conversation on the future of business events and how they can resonate with today’s broad and diverse audiences.'

View the Listen Up! insight paper

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