Glaswegian designer, illustrator and radical creative.
Glaswegian designer, illustrator and radical creative Charles Jeffrey, 29, is described as - to quote Sarah Mower of American Vogue - "the upholder of all that is human, creative and cheerful about British fashion.”
The brand Charles Jeffrey LOVERBOY was born as both a fashion label and a cult club night, each informing the other. Whilst he was studying for his MA at Central St. Martins, the LOVERBOY night formed the primary research for Jeffrey’s early collections, with his tribe of friends and creative collaborators - artists, performers, musicians, drag queens and poets - contributing to the egalitarian spirit of the brand.
"This season, Charles Jeffrey trample the MAN podium for the second time,joined by two new designers. Since launching his label in 2015, the Scot who runs a nightclub in the heart of London named LOVERBOY, bring the club on the catwalk. With its flush-to-neck collars, designer teleports us in the eighties, in a post-punk spirit. Charles Jeffrey electrifies menswear drawing the dress code extrovert clubbers London."
Aesthetic codes:
Brand Values:
Diversity, self-identity and relentless support of the LGBTQIA+ community
Looking back to look forward: historical references rendered intrinsically modern, paying respect to an ancestral line-up of costumiers, performance artists and queer icons
Performance, ‘dress up’ and the transformative power of make-up
Kindness, friendship, collaboration and the human condition
Nightlife, experimentation and the validity in mistakes. A colourful tension between control and chaos
A visual identity steeped in autobiographical primary research - collections anchored by the styling codes of Charles and his friends and collaborators
"the upholder of all that is human, creative and cheerful about British fashion.”
Charles is in residence to focus on making his practice sustainable. He will also be exploring how the visual language of his Loverboy brand can become an entity people understand, recognise and lust after.
