Created by the British Council and British Fashion Council and Mercedes-Benz, the International Fashion Showcase is a key part of London Fashion Week's public programme which offers the public the opportunity to celebrate fashion and its universal relevance.
The theme of this year’s exhibition is Local/Global. Countries have been invited to explore the influence of place on fashion and to examine how emerging designers can transform their local culture into a global language. Fashion is shaped by its surroundings: the rhythms of nature, climate, cultural memory, social change and historical shifts are reflected in silhouettes, techniques and materials. The peculiarities of place give rise to different ways of designing, making and wearing fashion. By considering fashion within their own landscape the countries taking part in the International Fashion Showcase will highlight the similarities and differences of our complex and connected world.
