Jammer at Hennessy For The Culture (exhibition)

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Brand Partnerships

At Somerset House we believe that brands cannot stand apart from the culture around them. Consumers increasingly expect brands to have a purpose and perspective founded upon a set of values that they can connect with. This is why we work closely with partners to shape bespoke partnerships, bringing to life these shared values through memorable, real-life experiences and creative content to engaged audiences.

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Origins courtyard takeover for Mushrooms: The Art, Design and Future of Fungi
Origins courtyard takeover for Mushrooms: The Art, Design and Future of Fungi


We are always open to developing new and innovative approaches to partnerships within the Arts sector – whether that be headline sponsorship of specific exhibitions, a focused partnership on our engagement and skills programme with young people, to year-round partnerships activated across the site. 

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Ronnie Wood and family at Skate at Somerset House with Fortnum & Mason
Ronnie Wood and family at Skate at Somerset House with Fortnum & Mason

Contact us for upcoming partnership opportunities or share a brief for a tailored response. 

Tayla Banks, Brand Partnerships Executive tayla.banks@somersethouse.org.uk

Recent partnerships include Origins Beauty and Wellness Partner for Mushrooms: The Art, Design and Future of Fungi, Skate at Somerset House with Fortnum and Mason, Hennessy Drinks Partner for Get Up Stand Up Now, Grey Goose Drinks Partner for Behind The Screen, part of Film4 Summer Screen.

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Behind the Screen with Grey Goose

Further reading

Brand Partnerships Case Study

HENNESSY FOR THE CULTURE - WINNER OF ‘BEST USE OF SPONSORSHIP TO ENCOURAGE DIVERSITY & INCLUSION’ BY THE UK SPONSORSHIP AWARDS 2020

Background
It is widely known that Hennessy is positively embraced by the black music community, with over 5,000 references by famous artists, but few really knew how influential the brand is within the scene until now. Somerset House and Hennessy’s collaborative programme for Get Up Stand Up Now: 50 Years of Black Creative Pioneersfinally gave Londoners the chance to feel and experience this influence in a way that had never been done before. Only Somerset House could have authenticated this connection in such a distinctive and genuine way.

Objective
Introduce a new generation to the longstanding authentic connections between Hennessy and black musicians.

Execution & Exploitation
Somerset House launched their major exhibition and series of events Get Up Stand Up Now in partnership with Hennessy. The partnership centred around two key real-life activations Hennessy: For The Culture, a free satellite exhibition exploring the origins and influence of Grime and Hennessy Lates at Somerset House in partnership with NTS, a free intimate gig programme reflecting the themes of the exhibitions.