Devlin explains, "We live in an age of hyper resonance, the consequences of which are both exhilarating and devastating. Everything we design and everything we produce resonates. Each idea we generate has the power to reach a mass digital audience undreamt of by previous generations, while the lifespans of the physical products we create often endure long beyond our own. Whether in the social media feeds of millions or in the bellies of marine animals, our ideas and our objects stick around.
In our global, digital era, design can instantly permeate borders and bridge cultures. It canpositively alter behaviours and transform societies. Attitudes can evolve and lives can be improved when new ideas resonate and are adopted by extended communities.