In this Upgrade Yourself session, we were delighted to be joined by all-round creative Amzy OBR, who has established herself within many creative roles to date, as photographer, content image-maker, public speaker, and creative director. Amzy also who uses her talent and platforms to raise profiles of peers and fellow creatives, supporting their creativity, opportunities and building networks through Future Culture X.
Amzy spoke openly with Somerset House Future Producer Jahnavi Inniss, discussing some of her motivations and approaches to working as a multi-disciplinarian. Having initially started out studying Radiography, Amzy quickly focused her lens (quite literally) by picking up a camera to see the world from this new perspective. Through various collaborations and projects, Amzy shares how she ended up working work with the likes of Cardi B, and huge brands such as Beats by Dre, Sony Music, Spotify, Apple, and Nike.
Alongside her creative journey, Amzy also shares how she established her passion project, Future Culture X in 2018, a diverse platform championing, connecting, and showcasing emerging talents through networking across multiple industries, with both online and in person events, having partnered already with Arts Council, Red Bull Studios and Small Green Shoots. The ambition of Future Culture X is to be home to a collective of brilliant minds.
In 2021, Amzy became 1 of only 14 Adobe New Ambassadors for the UK, in which she speaks out in Black History Month inspiring young and emerging talent saying; ‘If I can do it, you can too!’. We hope you enjoy this inspiring talk.